Interview: The most important aspects of e-commerce, by Mary-Ellen McAllister

Meet Mary-Ellen McAllister, owner and CEO of MV Media Web Solutions. Here, she shares her experience using Avactis software, e-commerce and gives her tips on how to create a good web site.

Emily: Mary-Ellen, please tell us a little about your business.

Mary-Ellen: MV Media Web Solutions is a web solutions company. We are experts in WordPress and helping our clients market their online and offline presence.

Emily: How did you learn about Avactis and why did you choose it for your online store?

Mary-Ellen: I have a client that needed a great shopping cart. I did a lot of research and stumbled upon an Avactis ad. When all was said and done, Avactis had the right solution for my client.

Emily: Do you manage the web site yourself? If yes, was it difficult for you to learn the system?

Mary-Ellen: I manage the website for my client. There was a learning curve, but we made use of the support system and have acquired all the tools that we need to grow our product offerings. The changes that Avactis is making to the cart are a considerable improvement over the original version we had. My client loves the way the cart works, and the SEO is much better than that of his old Drupal website.

 

 

 

Emily: Do you use Avactis services to support your website?

Mary-Ellen: I have used Avactis support, and have had excellent results with everything I have asked them to do.

Emily: What do you think is most important in the business of e-Commerce?

Mary-Ellen: Accessibility and ease of use from a site visitor standpoint are the most important aspects of e-commerce. Prospective buyers will move on to another site if they cannot find what they are looking for quickly and easily.

 

 

 

Emily: What is your formula for a successful online store?

Mary-Ellen: My formula for a successful store is simple: it must be attractive, and it must be easy to find what you’re looking for.

Thank you, Mary-Ellen. We hope that you’ll create more Avactis-based online stores, especially now that we have a new plug-in for WordPress sites. We look forward to hearing about your experience with integrating the Avactis shopping cart into WordPress sites.

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