Clearly ,Smart-phones and Tablets have changed the approach towards Web Design and User Experience.
Factors such as Click Versus Touch, Screen Size, Pixel-resolution, and Optimized Mark-up have been absolutely crucial while creating Responsive Websites for Ecommerce
What is A Responsive Web Design for Ecommerce?
Responsive Web design is a more recent concept, coined in 2010 by Ethan Marcotte.
It is the practice of Building a Website Suitable To Work on every device and every screen size, no matter how large or small the mobile or device would be. It is focused around providing an Intuitive and Gratifying Experience for everyone.
Ranging from the Desktop computer , Net-books, Laptops,Cell Phone users alike all benefit from Responsive Web Designs.
In short a Responsive Web Design generally means to React Quickly & Positively to any change.
Need for Responsive Web Design for Ecommerce?
Ecommerce today is an enhanced Experience of an Online Marketplace. It should not be hindered with features of not Having Optimized your site to suit the Customer.
Its like Selling an Exquisite Clothing Item in One Size only!
Responsive Web design strive to mend the issue of having to deal with Different Screen Sizes, Browsers, Mobile Devices, etc.
For Sometime,E-commerce Store Owners and Website Developers had no way to keep up with the ever expanding number of screens that they had to work with.
Hence it was only the right time to come up with a set of Design Principles to ensure that the site would work and display perfectly on any screen!
The Benefits of Responsive Web Design for E-commerce
(1) Fluidity:
Responsive Web Design Sites are fluid!.
It literally means that the content moves freely across all screen resolutions and all devices. Just as a liquid spreads allows its content to fill an allotted space and retain its appearance. An ideal Responsive Web Design’s fluidity achieves the same result with website content on a device screen.
(2) Size-able:
With a Responsive Website, there‘s no need for Scrolling or Re–sizing for any consumer to access your website from their favorite device!
(3) Cost-Effective ( Time& Money) :
Ecommerce sites designed solely for mobile device traffic, don’t have the feature to offer the Advanced Navigational Techniques .
They also require the Online Store Owners to maintain Two Separate Web Addresses for Their site! This is both tedious and expensive for store owners. With A Responsive Web Design , Just One website costs less than two. Your savings can be substantial.
(4) SEO-friendly:
A Responsive Web Design will furthermore increase your SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
(5) Competitive Edge:
Businesses failing to adapt to the significance of mobile device use on the Internet are at a risk of reduction of visitors to their website
Conclusion: If you haven’t made the move to a RWD, then you are letting your competition get ahead of you. Call your web designer, today and make the Smooth transition into a Responsive Web Design.
Kalpana Dogra
Digital Marketing &Communications For Avactis
