Let me ask you a simple question. What was the motive behind launching your website/ web store? The most obvious answer would be to publicize and market your business, to let the word out to the public and in the end to earn some decent profit. If yours is a business website, an e-commerce website or a simple website, you sell your services and earn revenue by catering to the needs of your target audience. So, it is extremely important to keep tab of the reaction of your audience by gathering valuable feedback from them. Let’s find out how valuable the customer feedback is and how to set up an effective customer feedback system.
Customer Feedback
Customer feedback is a way of hearing about the user experience of your customers and what they think about your service and products. Positive customer feedback can inspire and reward you for all the positive impact you had on your customers while the negative one’s can help you correct your current business practices and methodologies of connecting with your audience. It also becomes a platform to hear and resolve your audiences’ grievances.
There are different ways by which you can gather valuable feedback from your customers. Some of the most potent and widely used customer feedback system are:
Writing reviews/ feedback – All leading eCommerce stores like eBay & Amazon have a review and feedback section amalgamated to each and every product that are up for sale. These feedbacks generally comprise of the user experience and how the product and the e-commerce portal’s service turned out to be.
Star/ point based reviews – Such reviews and customer feedbacks are generally used for commodities/ services that required qualitative analysis. Such reviews are mostly dependent on a users’ perspective and their personal opinion and can vary extensively from one person to the other. Rating of books, movies or freelancing services often adopts this sort of review technique.
Polling – Polling consists of a single or a series of question that is answered by the audience. Depending on the response, you can find out what your audience feel about your product or service and what change needs to be made to further enhance the user experience of your customers.
Importance of Polling Feedback
As earlier stated, web polls are a great way of gathering valuable customer feedback. Online Polls allows you to get an instant feedback from your audience with the help of a simple set of multiple choice questions all the user needs to do is select the choice which they feel closely suits their answer and feedback. Thus, polling saves a lot of time for the customers and also ensures far more engagement rate than writing lengthy reviews. Also, the results of the poll can be easily exported by your analytic team and represented graphically to provide impetus to customer satisfaction and feedback.
If you want to make sure that you audience engages more often, you need to keep your poll short yet specific. The target question presented in the poll shouldn’t be too lengthy or too complex to decipher while the choices should be contrasting and with a few finite choices. If you want to further intensify the reach, you should spread your poll on various social platforms and also link them to relevant blogs of your website. Whatever may be the response of your audience, you should always take these reviews seriously and strive to improve on your shortcoming and strengthen your forte.
Now you can get the feedbacks on your products/services instantly with the help of Avactis Polling Extension. Avactis has launched this extension recently to help you gather the valuable feedback information from your customers with the help of a simple set of multiple choice questions. So that you can find out what your audience feel about your product /service and what changes need to be made to further enhance the user experience.
Good Luck!
