To beat the ever-growing digital Competition : What Cool Must Haves for your Ecommerce Website would make the Cut?
Well, the real question that the headline poses is what makes the customers come, and stay on your website? Ecommerce essentials are a combination of appearance, variety, constant updating and above all – customer convenience. High quality is the underlying theme connecting them.
Let’s start with the most important bunch – the look and feel of your website. Your first job is to make the visitors trust in you. It is for a reason that established brands do not change their logos so easily.
So what are some of these Must Haves for your E-commerce Website..????
(1) Your logo is your identity :
A well-defined, well-designed logo not only gets the audience into your store, but helps them believe in your quality. Next thing they see is the products you’ve got.
Highlight the brands and the range of products. Also, classify the products well so that people find it easy to navigate. The order can be broken only for the most important thing an online store must have – discounts! Place them above all on your home page.
(3) Search Utility :
Absence of one feature really irritates a visitor – search utility. A large section of customers have specific interests and they do not know the arrangement of goods in your vast store. And the biggest reason you should have this facility is because Google has habituated everyone to it quite irretrievably. Another turn-off for your customers can be the log-in compulsion.
(4) Guest visitors :
Allow guest visitors to shop, simultaneously promoting the advantages of having an account.
(5) Convenient Returns Policy :
Also, have clear return policies. This promotes the consumer to buy without hesitation.
(6) Store Finder :
Lastly, in a traditional consumer base like US, you must have the store finder tab if you have brick-and-mortar stores.
(7) Get Social:
The last section is about the features that directly benefit your business. Allow consumers to spread the word about your quality. Social media tabs help them share something they like with more people.
(8) Money-matters :
Another facility that serves you well is payment option icons. Your website should accept every kind of payment – online banking, credit card, debit card. This might sound like a more customer friendly policy but we believe you are smart enough to understand that it actually increases your business.
Provided you have these 8 Must Haves for your E-commerce Website.. you would definitely need a little but of help from the industry experts – Avactis