Personalization of your products is the new key to success in e-commerce. Personalized products help e-commerce websites to gain loyalty and engagement of the customers. Creative and varied personalized products divert more traffic towards online stores. That is why these products are trending in the world of e-business.
Following are the benefits of selling personalized products –
Boosting the brand
Creating and selling the customized products gives boost to the business as well as the brand of the eCommerce. Providing a customized coffee mug on order or selling customized shoes helps the store to gain trust of the customers. This eventually helps to build up the brand.
Personalized products are particularly designed as per customers’ need. Creativity or content added to the product are usually generated from the customers’ ideas. The specially designed products can also be used as gifts for someone.
Business through personalized products
A survey by the renowned agency Bain concludes that 25-30% buyers are interested to buy personalized products. Apart from this, 10% have already tried the products and they are happy with their decision.
This survey also says that 25% of footwear sale is through personalized products. This selling cost goes up to a whooping $2 billion per year.
Get new ideas!
Internal survey and analysis is done by all the companies. It helps to understand the current scenario of their products. In the fast moving social media world, it is important update the look of your product. Personalization of products helps in it on a large basis. New cool and creative ideas can be generated through personalized products.
With these benefits, here are some tips to personalize the products you sell. You can personalize any product. Usually, life style products like clothing, fashion accessories are coffee mugs are personalized more compared to other products.
Providing sufficient options to the customers is important in personalized products. You can offer personalization on a variety of products bags, T-shirts, coffee mugs and accessories.
Once the products to be personalized are finalized, creative content and designs should be used to make them appealing. Interesting graphics, printed designs, text patterns and funny quotes make products attractive.
Providing personalization in size, fitting and color of the products is also important. These get your products more likes as they address the core needs of a customer.
Personalized products are more in demand when available in bulk. Sweat shirts, T-shirts and decorative furniture pieces are favorites. Garments and accessories are more likely to be bought by college groups.
Posted By: Ishan Bhat