The Forrester -e-journal for E-business and Channel Strategy for Professional predicts,Online retail In US to grow at a rapid rate , ramming the sales growth of traditional stores and almost reducing their present market share to half.
They also say that online retail in 2013 will reach $262 billion.
This will be a rise of 13% over 2012’s $231 billion in online sales and representing 8% of the total retail pie. Going forward, they expect eCommerce to grow at a compound annual growth rate of 9% between 2012 and 2017.The ultimate cornerstones for retaining your e-commerce shopping cart customers has been turning them to your one-time customers into your loyal customers.
Unless you have been living under the rock for the past 5 years,you would have close to little about these trends.
This offers strong valued propositions and building a larger customer data base.It is a far better image than those Swanky Elite Club Memberships offered by Airlines-Standing in those serpentine lines.
The following three are the Most Latest Trends for your e-commerce shopping cart in 2013 .Watch-out for them..
(I) Online Loyalty Programs:
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Benefits |
Create |
Inspire Referrals |
Gold mine |
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Focused Customer Support Cost |
Raising right amount of support credits |
Share experience on social media and testimonials |
Targeted promotions and messages |
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New Product Launch |
No additional funding required to engage them to buy.
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Great for Affiliate marketing |
Design a specific product for a specific market |
A great e-commerce loyalty program gives you a traffic flow analysis;wherein they know what product you looked at first and follows you until the checkout process.It increases the chances of predicting the amount of investments as per your clients past buying patterns.
(II) Flash Sales Sites:
Most People who like to shop online are already doing so .
Flash sales sites can help solve customer complaints by solving them instantly.
They are great for advertising promotions Instantly.According to Reuters,these sites represent a $2billion business.
So,How do these work???
(1) Generously discounted merchandise
(2) Easily customizable to Mobile, tabs and of course your Humble PC!
(3) Use powerful communicative tools to drive buyers till the cart is out of Stock!
(4) Find a niche big enough to market to that market-geographical,demographical or product niche!
(5) Have easy to maintain opt-in email lists: they use these to sign up for polls, run promotions and gather product responses.
(6) Establish a great relationships with the vendors .
(III) M-Commerce
The Mobile shopping experience is the Third most Latest Trend for ecommerce shopping Cart in 2013.It is cannibalizing your desktop usage.Hence every retailer should adapt a mobile-friendly shopping cart.
Mobile commerce is also causing the Mobile Warming Phenomenon;which symbolizes shift in attitudes towards buying digital products on their mobile carts.
Why should you integrate m-commerce to your current e-commerce marketing strategy?
(1) Wide Range:- ever-increasing popularity of the Smart-phones have made the current sales opportunities to be shifted to a mobile view of the e-commerce shopping site.
(2) Optimization :-If you do not have a mobile optimized version of your e-business, you face the threat of being taken over by those who provide effective setup to view shopping carts online.
(3) Market Segment:- This has created a niche in itself. The Buyers of goods/ products / services online are being categorically called the-Mobile Audience. You will run the risk of ignoring these extremely Internet savvy people.
To sum it all up, e-commerce is both Fluid and Dynamic .
Keep these trends in your mind.All these trends are great to apply.
Best of Luck!
Is there a Platform that Provides a great Loyalty Program & Mobile Commerce..?? Yes, Its… AvactisNext ??
The ultimate E-commerce Shopping Cart Solution. Read more>>
Kalpana.Dogra
Marketing & Communications @ ‘AvactisNext’
