There are some points to be kept in mind when with YouTube to increase E-commerce conversions.
YouTube is usually considered to be an entertainment site where people upload their videos for fun. At least that used to be the idea. Somewhere down the line, YouTube converted itself to be a marketing channel for E-commerce sites.
There are three main focus areas while using YouTube:-
* Search engine optimization for which YouTube has been used widely.
* Provide exhaustive description of products. This increases awareness about the products on sale and encourages buyers to click the buy button.
* To use it as a video download site.
Now Let’s discuss each of these in detail…
(1) Increasing E-Commerce Conversion Using YouTube as SEO Tool :
Powerful Keywords: This is perhaps the most significant reason for using YouTube videos. You must have noticed that when you search for a particular product, the first few search results are always from YouTube. These videos are a powerful SEO tool provided you use the right keywords in the description. The important factor here is not what is contained within the video but what describes it. Obviously if your video on YouTube is going to grab the top position on search results, your E-commerce conversion rates are going to hit the roof.
Original & Relevant Content: The next question which will be in your mind is about the content of videos. If we consider that you have a thousand products on sale, you cannot have an equal number of videos uploaded on YouTube. Therefore, as a compromise, you can create videos for your main page and category pages. Your video must be therefore informative and cover all products in a nutshell. Remember that the attention span of viewers may be extremely limited. Your YouTube videos will lead to better E-commerce conversions only if they are to be point, brief and informative – short and sweet.
(2) Providing exhaustive description of your products
Product Descriptions: Once again, it may not be possible to create thousands of videos of your products to increase your E-commerce Conversion using YouTube. However, you can highlight some of the products and provide exhaustive descriptions. The trick here is to choose products which are likely to attract maximum eyeballs. Generally, products which have complex descriptions and need clear guidelines for use are well suited for a video. Creating awareness can increase sales.
(3) YouTube Videos for Distribution To Other Sites :
If you have your own product for sale on your E-commerce site and want to distribute the video, YouTube may well be an ideal platform for it. Your affiliates and marketing partners can directly download product videos from YouTube and embed them in their websites.
Conclusion :
There are numerous ways to increase your E-commerce Conversion using YouTube. In addition to search optimization, YouTube videos serve other important purposes.
