Must-Read Results From Online Lead Generation Campaign Tests -- Which Banners, Landing Pages & Forms Work Best Options

[Avactis Team]

Article: Must-Read Results From Online Lead Generation Campaign Tests -- Which Banners, Landing Pages & Forms Work Best
Source: MarketingSherpa
(Open access until May 23rd, 2006)

Snippet:
Seems that for his tests, prospects were significantly more likely (over 100%!) to respond to a landing page that looked like it was 100% landing page -- isolated from other pages on your site.
Even for small-seeming creative tweaks, the results could vary hugely. The worst performing action line, a hotlinked line of text reading "-> Download the SuccessKit" gained a 1.46% lead rate. The best performing action line, a button reading in all caps, 'DOWNLOAD NOW' got a 4.17% click rate. read more...

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Avactis Shopping Cart Team