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Cashing In on Consumer Product Reviews


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#1 Marco

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Posted 10 December 2007 - 12:39 PM

Cashing In on Consumer Product Reviews

DECEMBER 10, 2007

(Source: eMarketer)

Consumer comments boost buying.

Getting online shoppers to convert to buyers, whether online or offline, requires trust-building tactics such as easy site navigation, good search tools and complete product information.

Shoppers today are also often looking for consumer-generated product reviews.

According to Avenue A | Razorfish's "Digital Consumer Behavior Study," 55% of the 475 US Internet users surveyed in July 2007 reported checking other people’s opinions online. Fewer than one-quarter looked at comparison charts (22%) or expert reviews (21%). Under 1% cared about shared shopping lists.

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A study conducted in August and September 2007 by Deloitte & Touche USA had direct bearing for online health and beauty marketers. Of the 3,331 US adult Internet users polled, 18% said that reviews posted by other consumers influenced a purchase decision for a beauty or grooming aid.

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A recent Internet Retailer report, “Web Site Design, Content and Rich Media,” showed that consumers who read online product reviews were also likely to buy more while on an online retail site.

Some 27% of the respondents who read customer reviews reported average spending between 5% and 10% higher than those who did not read them. Another 21% of review readers reported average spending between 1% and 5% higher than that of non-readers. Nearly 7% of respondents who said they read customer reviews reported average spending 20% higher than other online shoppers.

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Learn about other health and beauty online marketing strategies. Read CPG Online: Health & Beauty Go Interactive today.

#2 chrisbigler

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Posted 07 January 2008 - 10:17 AM

maybe i'm missing something here, but are reviews now possible with avactis?

#3 Avactis Team

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Posted 07 January 2008 - 01:40 PM

Hello chrisbigler, We will add customer reviews in the next vesions... Best Regards, Steve Irwin Avactis Shopping Cart Team

#4 chrisbigler

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Posted 27 January 2008 - 04:25 AM

is it next version or just "in" a future version?

#5 chrisbigler

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Posted 24 March 2008 - 11:20 AM

is it next version or just "in" a future version?


can you guys provide me with a quote to get this going now in 1.8.1?

#6 Avactis Team

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Posted 26 March 2008 - 11:42 AM

Hello Chris, Please contact sales for a quote for customer reviews. Best Regards, Steve Irwin Avactis Shopping Cart Team

#7 chrisbigler

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Posted 26 March 2008 - 04:27 PM

Hello Chris,

Please contact sales for a quote for customer reviews.

Best Regards,
Steve Irwin
Avactis Shopping Cart Team



sent

#8 bilbo--baggins

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Posted 02 June 2009 - 06:07 PM

Hello Chris,

Please contact sales for a quote for customer reviews.

Best Regards,
Steve Irwin
Avactis Shopping Cart Team


Sorry if this is explained somewhere already - but am I right in presuming that for a fee we can request features to be implemented on an individual basis? For example, if I wanted the total price of options to be calculated as soon as the option is selected, would I be looking at $100's or $1000's? I won't be requesting a quote just yet as I'm not at that stage yet, but useful to know if I could.

#9 David Frost

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Posted 03 June 2009 - 05:53 AM

Good morning!

Your presumption is correct. When our programmers are not overloaded, they can devote a part of their time to coding individual features, for individual stores, at additional cost. Of course, they only can code things that Avactis internal structure allows to do.

Unfortunately, currently the automatic price update is not of these features. :( To make it happen, we need Avactis 2.0, which will have a different internal design. So now everyone's working to make Avactis 2 real.

Customer reviews are almost ready but not 100% yet. I think in a week it will already be possible to install the reviews in stores powered by build 6241. The cost of installation will be known then, too.

Thank you for your interest and attention, it really helps us in our work! :lol:
David
Avactis Support Team

#10 javarog

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Posted 07 August 2009 - 10:48 PM

Good morning!

Your presumption is correct. When our programmers are not overloaded, they can devote a part of their time to coding individual features, for individual stores, at additional cost. Of course, they only can code things that Avactis internal structure allows to do.

Unfortunately, currently the automatic price update is not of these features. :( To make it happen, we need Avactis 2.0, which will have a different internal design. So now everyone's working to make Avactis 2 real.

Customer reviews are almost ready but not 100% yet. I think in a week it will already be possible to install the reviews in stores powered by build 6241. The cost of installation will be known then, too.

Thank you for your interest and attention, it really helps us in our work! :lol:


The reviews should be standard even open source carts have this is a feature along with most paid carts. Thats one thing holding me back from using Avactis, otherwise its a great cart.

#11 Merlia

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Posted 22 May 2010 - 06:22 AM

Cool!!! Let us know how things work out.

#12 DonH

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Posted 29 May 2010 - 01:47 PM

Cool!!! Let us know how things work out.



Customer reviews is a part of version 1.9.x. It is easy to enable and administer.