E-commerce is bouncing back! Get ready to catch the next wave! You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you:

• How to develop appropriate strategies to cope with changes in the marketplace.
• How to create a "position" for your business in the minds of your target consumers.
• How to differentiate your product with benefits, pricing and value-added services.
• How to find the right e-commerce solution to put your business online cost-effectively.
• How to use a proprietary risk management process to screen out online fraud effectively.
• How to fulfill your orders promptly and cost-effectively.
• How to make your site sells with bargains, effective sales writing and testimonials.
• How to build a vibrant online community to enhance the "stickiness" of your Web site.
• How to build a highly responsive mailing list to improve your sales conversion rate.
• How to use free publicity in the media to drive millions of visitors to your site.
• How to acquire new customers cost-effectively.
• How to manage your e-business efficiently.
• How to adopt multichannel business strategy to improve profitability.

Customer Reviews:

Reviewer: Mike Tarrani "www.tarrani.com" (Deltona, FL USA)

This book takes a no nonsense, straightforward, practical approach to developing and managing an online retail business. Given the plethora of books about this subject that are little more than gushing testaments to achieving success, with more fluff than meat, it's refreshing to find one that is sober and factual.

The author sets the tone in the beginning of the book by citing a few short, compelling success stories, then leading you through steps designed to determine if you are ready to sell online, the realities of an online business and how to approach creating a successful business model. He then leads you through all of the critical success factors, ranging from positioning your business to sourcing to credit risk management. These important topics are treated in surprising depth considering that the entire book is less than 225 pages. More importantly, statistics, tables and supporting information are provided to reinforce concepts and back up statements made.

Chapters 10 through 15 cover the actual development and marketing of your web site. This material is presented in the same factual, straightforward fashion that characterizes the first nine chapters and is filled with excellent advice and information.

In Chapter 17, E-Business Management, the author provides realistic advice about what it takes to effectively manage your online retail business. This advice is based on his extensive experience as an operator and consultant, and is on the mark. The final chapter wraps up with advanced tips on multi channel strategies, profit assurance and operations.

If you read one book on online retailing I recommend that it is this one. The writing is crisp, the information is practical, and the approach is viable.