Invaluable book for anyone wanting to market products or services online—whether or not marketing is part of your job description. Small-business entrepreneurs and website owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

E-commerce is bouncing back! Get ready to catch the next wave! You can build a profitable small business online by adopting cost-effective e-business strategies.

How do you convert clicks to orders?

If you want to have online customers, then customers must want to have your online buying experience. So, what do you need to do to build a profitable, differentiated and world-beating customer experience online?

Online $uccess Tactics provides more than 100 ways that small business owners can build their online business. Written for the business owner, not the web designer, this book contains no technical jargon or HTML code. Instead, you'll find solid, time-tested techniques that you can apply immediately.

Retailer dot-coms are very much in the news today, with companies collapsing and their value dropping on the stock market. But, according to internationally known e-commerce analysts Carroll and Broadhead, "far from being dead, e-business is thriving."

If you want to improve - or launch - an online store, this Case Study compilation from the editors at MarketingSherpa will give you the hands-on data you need. You'll learn how to have your site designed and tweaked so the highest possible number of visitors wind up converting into paying customers, and then return to buy again another time.

In this book, Robin "Roblimo" Miller introduces specific rules for systematically building the profitability of virtually any business online, and shows how to use these rules to maximum advantage, whatever you sell-products, services, information, or advertising.

Customer loyalty has always been grounded in human interaction. Years ago, you'd walk into your favorite store and the staff would know your name, they'd remember your favorite brands, and they'd smile, nod, and take pains to make sure you came back. Because...

If the owners of small companies do not think globally, they may not be prepared when one of their local or international competitors begins to encroach on their local markets.

Praise for Winning Clients in a Wired World

"No matter what your job title, you need to read this book. Your personal productivity will improve, your customers will appreciate you more, and your business will expand in ways you have only dreamed about

thepurplebook 2005 Edition is your guide to the creme de la creme of online shopping--more than 1,600 of the best shopping sites the web has to offer! Each listing includes an overall site review, and quick-reference icons to evaluate the site's service, selection, and ease-of-use, as well as multiple indexes to help quickly locate specific products, companies, websites, or keywords...

Product Description: ...

Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online...

Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry.

Terry Dean
"One promotion generated $33,245 in three days. With an online informational product, 95% of that net income was profit."

Gary Roman, Rock Group Romulus
"Two thumbs up on an incredible book. Curran is a music marketing genius."

This book is for businesses that want to improve their relationships with their customers and make a profit from their e-commerce website. Get an insider’s view as e-commerce pioneer Ken Burke gives you countless specific hints and tips to improve every corner of your website.

E-commerce for Small Business uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms.

Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.

From the Back Cover
"Making Markets provides an extremely readable, comprehensive, and intuitive account of the different kinds of auctions, exchanges, and price discovery mechanisms. It also offers insights into when electronic markets are apt to succeed or fail.