How to keep your newsletter out of spam folders

An email newsletter is a powerful tool for communicating with customers and prospective customers and for promoting your online business. But its effect depends on how many letters actually reach recipients. If messages end up snagged by an automated spam filter, most of your prospective customers will never get...

Checklist: Test your website before going live

“Measure twice, cut once.” - English proverb   Any online store is the link between its owner and his or her customers. When you launch a new store, it’s extremely important to make a good impression on visitors to your site. So be sure to test whether everything is...